The Psychology of Goal Setting That Makes Manipulating Others Easy
Here’s the untold secret to powerful goal getting -
The difference between where you are and where you want to be is resistance.
If you haven’t achieved a big goal, the problem is simple: you haven’t recognized and dissolved the underlying resistance. When you do, it’s like becoming a superconductor - the less resistance, the less energy is required to produce results fast.
Simple physics.
Usually, this resistance is not conscious - and that’s why what you want to do and what you’re willing to do are two different things.
By setting a goal, with subgoals within, you put a spotlight on resistance -
The purpose of goal setting is growth, but the reason more people don’t reach goals is because they don’t recognize and dissolve the resistance to change that must occur.
When resistance is strong enough, people resort to self-defeating behaviors like drinking, drugs, overeating, overspending, surfing the Internet pointlessly, etc.
Those people hold MASSIVE resistance to change - that’s why it’s so easy to sell “Lose weight while eating anything you want!” (which is, of course, a lie) . . . or “just take this pill and the weight will magically melt off!”
You mean, I don’t have to change and I can have exactly what I want too? Sign me up!
Knowing this, how do you position your product or service?
Recognize what the sources of resistance are for your prospects - not just to buying but to them actually seeing the result happen for them.
Then, sell the fantasy they desire to believe.
I point to “Google Ads for Free” - http://www.getgoogleadsfree.com/ (not an affiliate link, because good God what has the world come to when Internet marketer’s post affiliate links in their blogs?)
Nowhere in that sales letter does it SAY Google is going to give anyone free ads (in fact, it states that the product IS NOT about that) - but it is the “fantasy” the prospect wants to believe and they buy the product with that belief they planted in their own head (with masterful suggestion).
Unfortunately, in this case, instead of some buyers accepting personal responsibility for their own fantasy, they call it a scam. It’s actually a decent book and at the least an original idea on the Adwords front.
Knowing this “secret of goal setting” gives you a personal advantage and an advantage in manipulating what others do.
When someone arrives at your site, they do it with a goal ( and that goal ALMOST ALWAYS IS THE ESCAPE OF SOMETHING UNCOMFORTABLE ) - recognize that goal, recognize what they want to escape with that goal and the resistance they don’t even know they have to achieving it . . . then sell them the fantasy they want to believe.
X
Which One Won?
In today’s email, I tested two headlines with a slight difference.
Can you tell me which one won and why?
1. How I “Steal” Sites, Affiliates and Traffic
25.1% (Although this subject line had fewer opens, it generated more clicks than 2)
2. How to “Steal” Sites, Affiliates and Traffic
26.9%
The follow-up email, sent approximately 4 hours later had these results:
1. More About How to “Steal” Sites, Affiliates and Traffic
23.9%
2. RE: How to “Steal” Sites, Affiliates and Traffic
29.1%
The difference in open rates between messages one and two was fairly insignificant - and not surprising that people were somewhat more interested in hearing about “How to” versus “How I”
The difference in open rates on the second two messages was significant - message two produced nearly 25% more clicks to the sales letter. Like it or not . . . “RE:” works.
And if you didn’t get my email, here it is:
OK Space Monkey’s . . .
Here’s the X philosophy and what I’ll
be covering in the upcoming issue of
the IMXFiles:
Why put your time and effort into
product creation when there are thousands
of decent-to-great products filling up
the Clickbank database?
Of those thousands of products, the vast
majority has absolutely LOUSY marketing
in place - horrible copy, terrible design,
no list building effort (or follow-up),
etc.
Or, you have the absolute lamest of the
lame-os who put Adsense on their pages.
(Martin got me on the ‘lame’ kick)
None of that’s bad . . . in fact -
It’s a goldmine of opportunity . . . but
not exactly for the reasons “they” tell
you it is.
X has ways and means of literally remaking
the sales process and cutting out the
merchant altogether - and that’s what Site
Stealer will teach you to do, with plenty
of resources to make it easier for the
doing.
Now, the one reason you do want your own
product is this: free traffic from
affiliates.
Well, until my latest stroke of genious
that is. In the upcoming issue I’m going
to reveal how to “steal” affiliates and
traffic - as an affiliate.
Yes, that’s right . . . you can now - as
an affiliate - have other affiliate’s send
their traffic to you and cut the merchant
out. Everyone gets paid what they should
and YOU build a list off the free traffic.
Like I said, it’s brilliant stuff.
So ya’ll better hop on this deal:
X
PS - You can get Site Stealer solo or you
can add in the IMXFiles for a ridiculous
price.
I’m giving you this ridiculous price because
I’m like a drug dealer - once you try this
stuff you’ll be hooked. Nobody sells mind
candy like this. Nobody.
I know you’ll be hooked.
You’ll be an X junkie. That’s my vision -
a world full of X junkies.
Go ahead. Try it. It won’t hurt you.
Trust me. 