Which One Won?
In today’s email, I tested two headlines with a slight difference.
Can you tell me which one won and why?
1. How I “Steal” Sites, Affiliates and Traffic
25.1% (Although this subject line had fewer opens, it generated more clicks than 2)
2. How to “Steal” Sites, Affiliates and Traffic
26.9%
The follow-up email, sent approximately 4 hours later had these results:
1. More About How to “Steal” Sites, Affiliates and Traffic
23.9%
2. RE: How to “Steal” Sites, Affiliates and Traffic
29.1%
The difference in open rates between messages one and two was fairly insignificant - and not surprising that people were somewhat more interested in hearing about “How to” versus “How I”
The difference in open rates on the second two messages was significant - message two produced nearly 25% more clicks to the sales letter. Like it or not . . . “RE:” works.
And if you didn’t get my email, here it is:
OK Space Monkey’s . . .
Here’s the X philosophy and what I’ll
be covering in the upcoming issue of
the IMXFiles:
Why put your time and effort into
product creation when there are thousands
of decent-to-great products filling up
the Clickbank database?
Of those thousands of products, the vast
majority has absolutely LOUSY marketing
in place - horrible copy, terrible design,
no list building effort (or follow-up),
etc.
Or, you have the absolute lamest of the
lame-os who put Adsense on their pages.
(Martin got me on the ‘lame’ kick)
None of that’s bad . . . in fact -
It’s a goldmine of opportunity . . . but
not exactly for the reasons “they” tell
you it is.
X has ways and means of literally remaking
the sales process and cutting out the
merchant altogether - and that’s what Site
Stealer will teach you to do, with plenty
of resources to make it easier for the
doing.
Now, the one reason you do want your own
product is this: free traffic from
affiliates.
Well, until my latest stroke of genious
that is. In the upcoming issue I’m going
to reveal how to “steal” affiliates and
traffic - as an affiliate.
Yes, that’s right . . . you can now - as
an affiliate - have other affiliate’s send
their traffic to you and cut the merchant
out. Everyone gets paid what they should
and YOU build a list off the free traffic.
Like I said, it’s brilliant stuff.
So ya’ll better hop on this deal:
X
PS - You can get Site Stealer solo or you
can add in the IMXFiles for a ridiculous
price.
I’m giving you this ridiculous price because
I’m like a drug dealer - once you try this
stuff you’ll be hooked. Nobody sells mind
candy like this. Nobody.
I know you’ll be hooked.
You’ll be an X junkie. That’s my vision -
a world full of X junkies.
Go ahead. Try it. It won’t hurt you.
Trust me. 
Accept Complete Responsibility
I think people read my sales copy and think it’s an act -
It’s not.
I have ZERO patience for whiners and crybabies. I have zero tolerance for people who are still stuck to the nipple.
Not because I’m anti-social or mean-spirited - but because I know that people stuck in that level of personal paralysis have no chance at success.
When I was 18 I joined the military and learned some hard lessons. When I was 19 I was chosen to work for the President of the United States - in the White House. When someone asked if the job got done there were two acceptable answers - yes and no. If the answer was “no” - then what needs to occur to get the job done.
There was no whining - no finger pointing. That was simply not accepted and if it happened more than once, you didn’t have a job.
Great lessons? Absolutely. And I have little tolerance for people who play outside that, whether that seems fair or not - learn the lesson.
If you think I’m the reason - or anyone else for that matter - for your lack of success, your inability to “have what you want”, for you not being able to log into the account that you signed up for with a bogus email address . . . well, it’s time to grow the fuck up.
Ask any customer of mine who’s showed up and done the work - I will GIVE you my time to help you succeed. I WANT you to succeed. Maybe it’s from the goodness of my heart . . . and maybe it’s because I want to hear about how great my stuff is - that it really works.
Whatever the motivation, people will show up to help people like that. You don’t need sympathy or mommie’s apron strings - I don’t know of many people who appreciate that. People in that frame of mind are a waste of everybody’s time because when that crisis passes, we’re on to the next.
Energy vampires . . . losers.
I don’t call people “loser’s” to be demeaning - it just is what it is. It’s an attitude that become self-fulfilling prophecy. And it isn’t until you look yourself square on and admit that’s how you’re behaving that you can set yourself up to start winning.
I’ve been a loser. I hated it about myself - don’t expect me to like it about you. And don’t expect me to tolerate it for $48 or $97 or $5000.
Tolerating that about you in a DISSERVICE TO YOU. And it takes more of my energy than I’m willing to give.
I have better things to do for people who are going to accept complete responsibility for the results they produce.
The moment you begin to accept complete responsibility for how you deal with anything and everything that comes into your life . . . that is the moment you begin to win.
I know that people come to me for mind candy - but if you don’t master this one, it doesn’t matter what I tell you, what I show you - it’s a waste.
X
Affiliate Heros
Questions About Webinars?
I received these questions through the help desk and I’ll answer them here so that everyone benefits.
I am anxious to get started and have a couple questions.
I thought about going to clickbank and seeing what software was available that I could probably use your idea of generating a video on how to get the best use of the software. Everything I saw there was less that $50, with the commission being even less than that.
Clickbank has a limit on the maximum price of products they sell - $50 I think (not sure if that’s been changed and I think I’ve heard it’s higher now). I do know of products on Clickbank that sell for as much as $180, but that requires approval.
So, my answer is - you can find them, but they’re less likely to appear there. A better place to look is probably PayDotCom - or tap into a specific niche within the IM niche where you’ll hear about things earlier than others - for example we just had Affiliate Radar, Speed PPC and PPC Riches launch in the price range I’m talking about (and I believe all sell off their own independent system - not Clickbank).
This is the same advice I give about affiliate products in general - often you’ll find the easiest, and most lucrative, products to promote off the beaten path and that’s why you NEED to get into a niche an KNOW it.
Is using Clickbank a good idea?
Following on my previous answer, Clickbank isn’t a BAD idea - it has some great advantages, especially as a product seller - but it has some definite disadvantages too. I recently did a webinar with a CB product and even though I offered a nice bonus package for buying through my link, in HALF of the sales the buyer used their own link. That just doesn’t happen with other tracking systems.
If not, suggestions on where to go to get $100 products?
I think I’ve covered that - it’s not so much “where to go” but “where to be” - you need to be where you’ll hear about products in advance. Watch the forums, IM Newswatch, get to know the JV brokers out there - get to know the people who do the major promotions in your niche - don’t do this in a general way - for example, know the people into PPC, or SEO, or affiliate marketing, etc.
Do you recommend a webinar on how to use the software or a webinar to sell the software?
What’s really great about a webinar is that you can do both. It can be tough to sell software with a salesletter - so when people see something demonstrated it removes some of the unknown, and teaches them a little about using it.
Of course, you can sell the software - then do a follow-up series of webinars that teach people how to really make money with it. A part of the value is teaching the “how to” and little tricks many may not discover on their own, but don’t discount the value of structure either - I know plenty of people who pay a personal trainer to get them to do exercises they wouldn’t be disciplined enough to do on their own. It’s a major mistake that more people aren’t doing this already.
X