Taps . . . Respect Us in the Morning
After three issues of the IMXFiles, it’s lights out.
Why? With a subscriber retention rate of over 76% it seems most people were happy with what we delivered to their mail boxes. And I think the content, overall, was great when compared with similar offers on the market.
But sometime the things you hold onto hold you back from having what you really want and that’s about all that needs to be said.
Pure and simple, this newsletter was a lot more work than anticipated by everyone involved - and sitting where I’m sitting, it just wasn’t fun.
That might seem like a completely selfish reason for putting an end to it, but I could see the writing on the wall. Deadlines are missed, product delivered late, quality of product declines, interest fades and you end up paying for less than what you deserve.
I’m not going there - and I’m not taking you with me.
I have faced similar situations and to be bluntly honest, canceling your subscriptions this morning was nothing short of depressing. I wanted to accomplish something and I didn’t - we wanted to accomplish something and we didn’t.
And, that’s a part of the path to success because every time I’ve had to deal with a situation like this the outcome has been a HUGE plus for everyone involved. The hard part is knowing when to let go, admit it just ain’t working like you thought it would, and moving forward with a new sense of determination.
I really appreciate you as a customer and the bond I feel I have with “my people”. I want the best for you and if I don’t feel like I can give you that then it’s time for something else (and there probably will be something else).
To my IMXFiles partners, thank you - I’ve learned a lot from this project and I appreciate the great ideas you guys brought.
All the best to you all - X
Affiliate Elite
Run on over to Black Books Blog and tell me what you want to know from Brad Callen about his next piece of killer software, Affiliate Elite.