Which One Won?
Posted on August 27, 2007
Filed Under Killer Ideas, Marketing Strategy, Conversion, Traffic, Internet Marketing: General
In today’s email, I tested two headlines with a slight difference.
Can you tell me which one won and why?
1. How I “Steal” Sites, Affiliates and Traffic
25.1% (Although this subject line had fewer opens, it generated more clicks than 2)
2. How to “Steal” Sites, Affiliates and Traffic
26.9%
The follow-up email, sent approximately 4 hours later had these results:
1. More About How to “Steal” Sites, Affiliates and Traffic
23.9%
2. RE: How to “Steal” Sites, Affiliates and Traffic
29.1%
The difference in open rates between messages one and two was fairly insignificant - and not surprising that people were somewhat more interested in hearing about “How to” versus “How I”
The difference in open rates on the second two messages was significant - message two produced nearly 25% more clicks to the sales letter. Like it or not . . . “RE:” works.
And if you didn’t get my email, here it is:
OK Space Monkey’s . . .
Here’s the X philosophy and what I’ll
be covering in the upcoming issue of
the IMXFiles:
Why put your time and effort into
product creation when there are thousands
of decent-to-great products filling up
the Clickbank database?
Of those thousands of products, the vast
majority has absolutely LOUSY marketing
in place - horrible copy, terrible design,
no list building effort (or follow-up),
etc.
Or, you have the absolute lamest of the
lame-os who put Adsense on their pages.
(Martin got me on the ‘lame’ kick)
None of that’s bad . . . in fact -
It’s a goldmine of opportunity . . . but
not exactly for the reasons “they” tell
you it is.
X has ways and means of literally remaking
the sales process and cutting out the
merchant altogether - and that’s what Site
Stealer will teach you to do, with plenty
of resources to make it easier for the
doing.
Now, the one reason you do want your own
product is this: free traffic from
affiliates.
Well, until my latest stroke of genious
that is. In the upcoming issue I’m going
to reveal how to “steal” affiliates and
traffic - as an affiliate.
Yes, that’s right . . . you can now - as
an affiliate - have other affiliate’s send
their traffic to you and cut the merchant
out. Everyone gets paid what they should
and YOU build a list off the free traffic.
Like I said, it’s brilliant stuff.
So ya’ll better hop on this deal:
X
PS - You can get Site Stealer solo or you
can add in the IMXFiles for a ridiculous
price.
I’m giving you this ridiculous price because
I’m like a drug dealer - once you try this
stuff you’ll be hooked. Nobody sells mind
candy like this. Nobody.
I know you’ll be hooked.
You’ll be an X junkie. That’s my vision -
a world full of X junkies.
Go ahead. Try it. It won’t hurt you.
Trust me. 
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