Taps . . . Respect Us in the Morning

Posted on October 29, 2007 
Filed Under Internet Marketing: General

After three issues of the IMXFiles, it’s lights out.

Why?  With a subscriber retention rate of over 76% it seems most people were happy with what we delivered to their mail boxes.  And I think the content, overall, was great when compared with similar offers on the market.

But sometime the things you hold onto hold you back from having what you really want and that’s about all that needs to be said.

Pure and simple, this newsletter was a lot more work than anticipated by everyone involved - and sitting where I’m sitting, it just wasn’t fun.

That might seem like a completely selfish reason for putting an end to it, but I could see the writing on the wall.  Deadlines are missed, product delivered late, quality of product declines, interest fades and you end up paying for less than what you deserve.

I’m not going there - and I’m not taking you with me.

I have faced similar situations and to be bluntly honest, canceling your subscriptions this morning was nothing short of depressing.  I wanted to accomplish something and I didn’t - we wanted to accomplish something and we didn’t.

And, that’s a part of the path to success because every time I’ve had to deal with a situation like this the outcome has been a HUGE plus for everyone involved.  The hard part is knowing when to let go, admit it just ain’t working like you thought it would, and moving forward with a new sense of determination.

I really appreciate you as a customer and the bond I feel I have with “my people”.  I want the best for you and if I don’t feel like I can give you that then it’s time for something else (and there probably will be something else).

To my IMXFiles partners, thank you - I’ve learned a lot from this project and I appreciate the great ideas you guys brought.

All the best to you all - X

Comments

5 Responses to “Taps . . . Respect Us in the Morning”

  1. Frank on October 29th, 2007 7:06 pm

    Hi John,

    Thanks for your openness. I’ve seen other guys run membership sites on for a long time providing crappy content so I appreciate you being upfront about it.

    Frank

  2. Frank on October 29th, 2007 10:20 pm

    Hey John,

    Saw this come out today…is this another rip off of your stuff? http://www.blackcloakppc.com

    Or is it that joker from earlier in the year who tied to do an Adcenter blackbook piggy backing on he Google Cash Detective launch?

    Thanks,
    Frank

  3. Pete Moore on October 30th, 2007 4:52 pm

    Hey X,

    I am very sorry to hear that, it takes a big man or woman to admit defeat but it takes a very smart marketer to quit while they are ahead. So many can’t see the wood from the trees and I hope your readers learn from your experience.

    Pete Moore

    P.S. We haven’t spoke for ages (since you got that fancy helpdesk software lol) hope the family are well

  4. Martin on October 30th, 2007 10:57 pm

    X,

    Damn.

    No more IMX Files.

    If it has to be, I guess it has to be.

    Like Shakespeare said…

    “To thyne own self be true.”

    I guess we need to look on the bright side.

    It might be the end of the IMX Files,
    but it ain’t the end of .X.

    Thanks for the 3 issues.

    And thanks for being true to yourself,
    and straight up with us.

    You’ve inspired many of us. So, here’s
    a little inspiration right back at ya’.

    I’ll think you’ll enjoy this.

    http://www.maniacworld.com/Phone-Salesman-Amazes-Crowd.html

    Martin

  5. Cy on October 31st, 2007 12:42 pm

    oh no !

    I cancel my subscription as I simply have no time for the material, thinkin that I can go back anytime to subscribe again… but man…never knew it wil be end.

    So what’s your next move? you know you have a customer here.

    cheers,
    CY

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